Since the inception of the digital era, brand advertising has shifted to new horizons. Digital signage has brought an innovative revolution. It is commonly being adopted by a good number of brands in various engaging ways to stay in touch with their target audience and deliver their message more effectively. Brands use digital signage to showcase the portfolio or services in an alluring mode The use of dynamic and eye-catching visuals, animations, and videos helps to capture the audience’s attention and communicate the brand’s message effectively. Here we go to witness 9 examples of digital signage being adopted by world-famous brands and companies to promote their business outreach.
1. Adidas – The Highest Goal
Adidas is a conglomerate corporation that crafts and produces high class athletic and casual footwear, costumes and accessories. The company has a strong presence in the global sports market and has sponsored several high-profile athletes and teams.
Adidas launched a digital signage campaign practically in Tokyo, it was part of the company’s marketing strategy to increase its visibility and reach its target audience in the city. However, with more specific information on brand engaging posts and motion advertising by Adidas, it was great to say that Adidas’ The Highest Goal has achieved a focal attention of the audiences thanks to this innovative digital signage installation.
2. Apotek – Apolosophy
Apotek is a Swedish pharmacy brand that offers a range of beauty and skin care products.
Apotek installed a digital signage display in a Stockholm subway station, to turn its way to the brand’s innovative marketing and advertising strategy to reach a wider audience and promote its products. Digital signage has been proved to be an effective way to capture the attention of commuters and passersby and convey brand messages or promotions.
Subsequently, the installation of digital signage in a subway station makes it a cost-effective way to reach a large and diverse audience, making it a popular choice for the beauty brand.
3. British Airways – Lookup
British Airways is a worldwide airline that provides air travel services to destinations around the world. The airline has a strong brand presence and has been recognized for its customer service and innovative marketing campaigns with digital signage.
British Airways installed digital signage screens in the UK, which is the airline’s latest adaptation of digital advertising strategy. Its efforts to improve the customer experience or promote its services to travelers. For example, digital signage is used to display flight information, advertise special deals or promotions, or provide directions or other useful information to passengers.
Digital signage has become an effective tool for airlines to communicate with their customers, promote their brand, and enhance the overall travel experience.
4. Coca-Cola – Times Square Sign
Coca-Cola’s new display in Times Square is part of the company’s ongoing commitment to innovation and technology, and it represents a significant investment in one of the world’s most heavily trafficked areas. The display is not only an impressive technological achievement but also a major marketing tool for Coca-Cola, as it provides the company with a highly visible platform to promote its brand and products to the millions of people who visit Times Square each year.
Coca Cola Inc. introduced the digital signage display as the world’s first and largest 3D robotic sign.
5. Microsoft – Flagship Street Front Store
In the year of 2015, Microsoft Corporation opened its first brand retail outlet in New York City’s Fifth Avenue, depicting the high-visibility flare to bring a resonant artistic installation of digital signage screen for the area.
To cater this, Microsoft incorporated a giant LED motion wall into the store’s fronts and stimulated closely with the Moment Factors space to convert the stationary structural façade into an emerging digital space.
By creating the digital artistic and interactive installation, Microsoft was able to extend the consumer experience beyond the walls of its store and create a memorable and engaging experience for Fifth Avenue.
6. Pepsi Max – Unbelievable Bus Shelter
Back in 2014, Pepsi took the world by storm with a groundbreaking experiential campaign that incorporated cutting-edge augmented reality technology to create an immersive and unforgettable brand experience.
With the help of state-of-the-art digital signage technology and a team of creative experts, the beverage giant succeeded in bringing the fantastical, otherworldly nature of its iconic drink to life, delighting and shocking audiences around the globe. This incredible campaign was a testament to the power of creativity, innovation, thanks to digital signage technology to create a truly unforgettable brand experience that captures the hearts and minds of consumers everywhere.
7. The Center Bar, SLS Las Vegas
The casino world for the Las Vega sites, has always stayed ahead in terms of bringing versatility for the bet buddies. The casino recently brings a mind-bending experience like no other! The Center Bar at SLS Las Vegas has just launched an incredible new feature that will transport you to a whole new world of immersive entertainment.
Using cutting-edge 3D video technology with integration of digital signage, this iconic hotspot has created stunning, mind-boggling video segments. It leaves you amazed and bewildered.
8. Tim Hortons – Digital Menu
Tim Hortons, a popular Canadian coffee chain, has implemented a digital menu with digital signage in many of their locations.
The digital menu consists of large screens displaying high-quality images and videos of menu items. The digital signage-integrated menu is easy to represent and read. The signage menu also allows you with interactive categories and introduction of eatables. Customers can select their order by touching the screen, which sends the order directly to the kitchen.
Tim Hortons can easily update the menu in real-time to reflect changes in availability or pricing, or to promote new items. This eliminates the need for physical menu updates, saving time and resources.
9. T-Mobile Angry Birds Live
T-Mobile, a major mobile network operator in the United States, has launched a new interactive experience that allows people to play a life-size version of the popular mobile game, Angry Birds. This experience is designed to showcase the capabilities of T-Mobile’s network and its commitment to delivering innovative and engaging experiences to its customers.
The experience features a giant screen that displays the game, which is played using a simple smartphone. Players use their smartphones as controllers to launch virtual birds at real targets that are placed on a physical set. The targets consist of large, colorful pigs that explode when hit by the birds, just like in the original game.