Trends in business marketing keep changing with ever-new technologies. Since information technology and digital display have integrated an advanced hotchpotch, the concept of the advertisement has been revised over the past few years. Digital signage is far ahead in the realm of showcasing your promotional content on the go. Signage with digital means and software have transformed the idea of modern signage technology. Today’s modern digital signage features are worth discussing for a broader spectrum of the present era. Digital signage thanks to state-of-the-art advancements has become a tool of today to implement in our business and corporate sector to yield a sureness of business success.
Digital signage features
What is digital signage?
Digital signage, otherwise known as electronic signage, refers to the digital presentation of video graphics with IT-driven technologies like CMS and digital display i.e., LED walls (or video walls), multimedia projection, and LCDs to vividly represent digital catalogs such as webpages, infographic, videos, GPS directions, brand promotions, restaurant menus, corporate messages or digital multimedia messages.
Digital signage does not a simple LED (display) but also it is integrated with different catalogic settings— to adjust public spaces, shopping malls, museums, airports, corporate premises, sporting arenas, gymnasiums, university or college premises, retail stores, corporate sectors, and restaurants to offer a guide, menus, offers, gear-bear for paid promotional messages, wayfinding, announcements, marketing and outdoor ad running.
The signage with digital integration comes up with CMS, remote controllability, rich content display (4K and 8K), seamless monitoring, backdoor management, and above all an AI (Artificial Intelligence) are some of the exciting features with a digital screen to signpost. The key features we list here are prime primitives to make it a unique installation for displaying your marketing content for brand promotions and other seasonal marketing within and beyond the corporate building.
In this article, our focus will be on features of digital signage and its respective CMS (Content Management System). Technical experts on electronic signage have discussed the following features and advancements with us that we bring to you for a better understanding of the technology. Let’s explore the stimulating features of digital displays in the following section.
1. Ease of use – user-friendly interface
The beauty of Information Technology (IT) lies beneath the secret of its popularity amongst the users. Great work on Graphic User Interface (GUI) has enabled today’s IT gadget to be easy to use. The same phenomenon goes with digital signage. As it also hails from Information Technology so experts and GUI designers have designed the software such that an Android or iOS user can easily use a digital signboard display. A good streak of continuous updates on its core digital signage software which is commonly known as digital signage content management system—has empowered it to be an advanced tool to handle all built-in and third-party features unified with digital signage. That is the reason you do not need to hire a specially trained skilled or certified person to operate your digital sign LED display. Moreover, the system also allows an end-user to customize widgets, apps, and plugins by simply drag-n-drop feature to handle news feed, video infographic, and social media feed buffering.
2. Remote management
To take an in-depth use of the smart digital display technology, a virtual management feature is indispensable. Latest CMS for signage solution comes with splendiferous additions to synchronize your built-in or subscribed CMS with a cloud-based integration. The systematic updates also empower you to upload, edit, customize, and schedule your content virtually through your smartphone or laptop. It means that you have extra leverage to handle and manage your scheduled streams as per the timeline of your accord. Furthermore, thanks to being connected with an active internet connection and mobile device you require to get started. Cloud-driven syncing lets you publish or broadcast your content with this feature which also saves you from getting bothered with any inconveniences and extra costs to go to the site and install content owing to on-site installation, configuration, and necessary OS compatibility.
3. Content management and scheduling – offsite timeline
With the just above-discussed feature—cloud-based syncing, you are empowered to take full control to schedule your content timeline. One of the exciting features of signage for digital marvel is that you will overcome the excessive overflow of irrelevant content. Instead, a user can assist himself to manage the content flow thanks to a user-friendly GUI-guided scheduling system. That’s how digital signage displays with CMS have become the first choice of the hotel, restaurant, corporate sectors, shopping malls, and universities to adapt it. Though, shopping malls, gymnasiums, universities, corporate sector, theme parks, and healthcare offerings can take advantage of digital content to predefined calendar events that buzz off on the event or announcement of promotional offers as well as upcoming celebration times. This feature helps visitors, stakeholders, employees, and customers to be informed about daily activities, official announcements, and brand offers to your audience, saving time previously spent manually feeding the questionnaires.
4. Multiple location with multi-screen broadcasting
Not keeping you bound to a specific location, a pre-built feature also comes with the digital signage CMS. It empowers you to broadcast your content at different scattered locations through the same controlling panel. Not only this, but you can also publish the content on multiple screens with real-time streaming symmetry. That is what makes digital broadcasting signage and awe-inspiring technology. It will also save a big count of money and time to separately and individually upload content to the signages installed in different locations.
5. Rich content
Users nowadays do not contend with old-day teasers and simple graphics, rather they demand a spellbound crystal-clear image definition. HD and Ultra HD are folks of yesteryears. Though to cater to this challenge digital signage hosts an exquisite picture quality with 4K and 8K ulterior definition. This is not only because of the feature but the highly advanced screens play an integral role to turn a graphic into a reality.
6. 3rd party integrations
Wonders of digital signage not only end here, yet an advanced feature of multiple add-ons integrations is also an extra marvel of digital signage CMS. A user can remotely integrate social media, weather alerts, hot news, and other Google products to align your installation with streamlined functionality. Internet connectivity gives the power to redefine content additions.
7. Monitoring and reporting
Digital signage CMS flows with great compatibility to host a meeting to view the performance of the digital signage solution. Compared to traditional text-heavy paperwork, potential users tend to pay more attention to opting for a concise and easy-to-present report and monitoring system. When paired with pre-built tools, sales teams of commercial entities can check their target audience outreach and rankings on the big screen periodically.
8. Customer support – responsive involvement
Customers need a more volatile approach to give their customers a better experience. It is worthwhile to engage the clients and visitors in their desired domains such as maps, offer a timeline, promotion leads, and form submission. Moreover, digital signage CMS also gives the liberty to the subscribers to get technical assistance online to get any possible issue resolved.
Conclusion
Unlike conventional signage, that is just print and paste, digital signage comes with relieving solutions to broaden your horizon over the signage solution. A Digital screen with exciting CMS features far beyond the concept of traditional signage. That is why expert analysts and tech-learned advertisers recommend digital screens with advanced versatility in features.